Investor Charter

Vision and Mission Statement for Investors

At Sana Securities, we believe that successful investing begins with understanding your personal risk appetite and investment objectives.

Investment returns depend on two core factors:

  • Time Horizon: Market fluctuations are natural over time. We aim to help clients benefit from long-term capital appreciation through disciplined investing in fundamentally sound securities including, stocks, mutual funds, bonds, fixed deposits and structured products. Our typical holding period for equity investments is at least 3 years.
  • Risk Profile: Your risk appetite is critical in determining suitable investment strategies. We encourage all investors to have a clear discussion with us regarding their risk tolerance before proceeding with any investment.

Grievance Redressal Mechanism

We are committed to addressing investor concerns promptly and effectively.

  1. Initial Resolution: In case of any grievance or complaint, please first reach out to us directly. We will strive to resolve all grievances within 30 days.
  2. Escalation to SEBI: If you are not satisfied with our resolution, you may escalate the matter to SEBI via the SCORES platform (https://scores.gov.in), a centralized online system for investor complaints. SEBI forwards complaints to the concerned intermediary and monitors the resolution process.
  3. Physical Complaints: Investors may also send physical complaints to:
    Office of Investor Assistance and Education,
    Securities and Exchange Board of India (SEBI),
    SEBI Bhavan, Plot No. C4-A, ‘G’ Block,
    Bandra-Kurla Complex, Bandra (East),
    Mumbai – 400 051.

Investor Responsibilities

What We Expect from Our Investors

✅ Do’s:

  1. Always deal with SEBI-registered Investment Advisers.
  2. Verify the adviser’s valid registration certificate and SEBI registration number.
  3. Pay only advisory fees, and make payments via banking channels. Always collect a signed receipt detailing your payment. This is automated via our payment partner – Instamojo.
  4. Request a proper risk profiling before accepting investment advice. Ensure recommendations align with your profile and investment goals.
  5. Ask relevant questions and clear all doubts with your adviser before acting on any advice.
  6. Evaluate each investment’s risk-return profile, liquidity, and safety.
  7. Insist on a written agreement, duly signed and stamped, outlining fees, services, and other terms. Read it carefully.
  8. Stay vigilant in all financial dealings.
  9. Reach out to the appropriate authority for any unresolved issues.
  10. Report to SEBI any adviser making assured or guaranteed return claims.

❌ Don’ts:

  1. Don’t rely on stock tips disguised as advice.
  2. Never transfer funds to the adviser for investment on your behalf.
  3. Avoid promises of assured, indicative, or exorbitant returns.
  4. Don’t get swayed by misleading advertisements or market rumours.
  5. Refrain from acting solely on phone calls or messages from advisers.
  6. Don’t take investment decisions under pressure from repeated follow-ups.
  7. Beware of schemes offering limited-time discounts, gifts, or other incentives.
  8. Avoid hasty investments that do not align with your risk appetite or goals.
  9. Never share your trading or demat account credentials with your adviser.